Step into
style that
moves with you.
From boardroom-ready separates to weekend-ready dresses — discover the latest trends at White House / Black Market, right here in Gainesville.
New Arrivals
The latest trends, freshly stocked and ready for you.
Fashion that fits your life — not the other way around.
White House / Black Market has been helping women across America look and feel their best since 1988. Our Gainesville store on West Newberry Road carries the full range — from polished workwear and versatile separates to show-stopping dresses and on-trend accessories.
We believe great style shouldn't be complicated. Every piece is designed to work with what you already own, so building an outfit is as easy as walking into our store.
More than just a clothing store.
Curated for You
Every season, our buyers hand-pick the pieces that matter — so you spend less time searching and more time styling.
Fresh Every Week
New arrivals drop constantly, so there's always something new to discover on every visit.
Sizes That Fit
From XS to 3X, we carry inclusive sizing so every woman in Gainesville can find her perfect fit.
Local & Accessible
Right here on West Newberry Road — easy to find, easy to park, and always welcoming.
Come See Us in Person
We're located in the heart of Gainesville, just off Newberry Road. Stop by and browse the latest collections in person.
Gainesville, FL 32605
